Phantom: black carbon fibre in daylight on the left, glowing luminous carbon fibre with the lights off on the right
Meridian in four colours side by side: light blue, brown, gold and two-tone
Left: Meridian light blue sunburst dial and crown. Right: the branded rotor behind the exhibition caseback

Your brand,
built on craft

We design and make automatic watches for brands. Dial, rotor, case and packaging can all carry your name.

Luminous carbon case and dial. In the dark, the whole watch glows.

See Phantom

Pressed sunburst dial in four colours.

See Meridian

Dial and rotor can both carry your brand.

See OEM service
Miyota automatic movements90S5, 9015, 8215
316L steel and carbon fibreCase materials
Screw-down exhibition caseback5 ATM water resistance
Meridian ice blue dial and crown, close-up

Up close

Applied indices on a sunburst dial, a finely knurled crown, and a screw-down exhibition caseback that shows the Miyota movement and rotor.

Aurora carbon dial and open balance wheel, close-up
Aurora: open balance wheel
Meridian exhibition caseback and rotor
Meridian: exhibition caseback and rotor
Phantom on black rock
PhantomPhantom

Carbon case and dial with a random pattern. No two are alike.

See Phantom

Your brand starts with the dial

DialColour, texture, indices and logo
RotorShape and engraving, visible through the caseback
Case316L steel or carbon fibre, plated finishes
Strap and claspLeather or FKM rubber, choice of clasp
MovementMiyota automatic, matched to each model
PackagingWatch box, manual and warranty card
Phantom carbon dial, close-up
Dial branding shown is a sample and can be replaced with your own.

How we work

  1. 01Brief
  2. 02Design and sampling
  3. 03Sample approval
  4. 04Production
  5. 05Inspection and shipping

About us

Genuine International was founded in Taiwan in 2009 to make watches for other brands. In 2018 we opened a factory subsidiary in Chang’an, Dongguan. Design, R&D and engineering are in house, quality management is ISO 9001 certified, and the floor runs on 6S.

About us

Request samples and pricing

Tell us the style, quantity and what you want to change, and we will send a quote.

Request a quoteLINE/WhatsApp